epi demos has helped a variety of experts to enhance their research reports. What often stands out is that even specialists with decades of experience in research and scientific writing can significantly improve their results with just a few steps. A common problem is the lack of clarity and structure in writing: If editors, reviewers, and readers cannot directly understand the core message of a report, all the effort has often been for naught. Any researcher can write simple manuscripts ─ even if the results are based on complex methods (no excuses): Use a simple sentence structure and no redundant words. Research articles should be written according to internationally accepted reporting criteria (www.goodreports.org) and last but not least, it should always be clear to the reader what the actual study objective is: That is what the whole report is based on.

So simple.